{"id":22536,"date":"2026-09-01T14:42:42","date_gmt":"2026-09-01T21:42:42","guid":{"rendered":"https:\/\/dev.withbureau.com\/?p=22536"},"modified":"2026-09-01T14:44:23","modified_gmt":"2026-09-01T21:44:23","slug":"office-hotelification","status":"publish","type":"post","link":"https:\/\/withbureau.com\/ca\/blog\/deskside-ca\/office-hotelification\/","title":{"rendered":"Office Design Trends 2026: The Office Becomes a Resort. Has Hotelification Left Focus Behind?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Office hotelification is the adoption of hospitality-inspired design, amenities and service models in the workplace, and it is one of the defining office design trends of 2026.<\/li>\n\n\n\n<li>The work resort is its most extravagant form. 88 Spear in San Francisco is a $100 million redevelopment that includes a sauna, cold plunge, IV therapy rooms, a rooftop restaurant and a golf simulator.<\/li>\n\n\n\n<li>Amenities are enablers rather than drivers. CBRE&#8217;s 2026 benchmarking finds food, kitchens and parking do most of the practical work.<\/li>\n\n\n\n<li>Workers improvise focus space when the office does not provide it. Gensler&#8217;s 2026 Global Workplace Survey found 65% of office workers use meeting rooms for individual focus work because quiet space is not available elsewhere.<\/li>\n\n\n\n<li>Privacy predicts acoustic satisfaction more strongly than noise does. A 2025 University of Sydney study found lack of privacy was a 25% stronger predictor of acoustic dissatisfaction than noise disturbance.<\/li>\n\n\n\n<li>The most effective hospitality office design pairs experience with enclosure: lounges and caf\u00e9s for the social experience, enclosed focus rooms and booths for concentration and confidential calls.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What Is Office Hotelification?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cedar, citrus, coffee being ground somewhere out of sight, and cycling through the diffuser every twenty minutes, a scent blended exclusively for the building, with a name like Departure or Meridian. These are the smells of expensive hospitality. They&#8217;ve migrated from boutique hotels into private clubs, apartment lobbies, and now the office, where they mingle with somebody&#8217;s lunch, a warm laptop, and an espresso abandoned beside a keyboard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the hotelification of the office: the adoption of hospitality-inspired design, amenities and service models in the workplace. Its most extravagant expression is the work resort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trend has been building for a while. The New York Times was writing about \u201cwork resorts\u201d back in August 2024. The latest chapter is in San Francisco, where SFGATE reports California developers are betting heavily on resort-style perks, and 88 Spear is the clearest example of how far that bet goes: a $100 million redevelopment that includes a sauna, cold plunge, IV therapy rooms, a rooftop restaurant, and a golf simulator. Eventually, someone opens Excel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Three ordinary reasons explain this. Return-to-office mandates need to justify themselves beyond a badge swipe, and \u201cwe&#8217;ve built you a sauna\u201d is an easier memo to write than \u201cattendance is now tracked.\u201d Commercial real estate has also become a retention tool, since a lease is simpler to defend to a CFO if the building itself helps explain why people stay. And the home office, dining table or otherwise, is still the baseline every office is competing against. Presidio Bay Ventures, the developer behind 88 Spear, began developing its \u201coffice resort\u201d concept in 2020, describing commercial property&#8217;s old \u201cflight to quality\u201d as a new \u201cflight to experience.\u201d Once a dining table could function as an office, commuting needed a better sales pitch. The building became part of that pitch, part of a broader shift in what companies compete for when they compete for attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Offices Are Borrowing From Hotels<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Offices borrow from hospitality because the practical reason to visit a physical place has shrunk, so the experience of being there has to work harder. The shop earns the visit, the apartment building earns its premium, and the office, since 2020, earns the commute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hospitality had spent decades turning the pleasure of being somewhere into a business model. In 1984, Ian Schrager and Steve Rubell opened Morgans on Madison Avenue and helped turn the boutique hotel into a cultural proposition. The lobby became part living room, part theatre, somewhere to linger after check-in and perhaps order another drink. Four decades later, offices are reaching for the same formula: softer furniture, better food, wellness rooms, more sophisticated arrival choreography. In Gensler&#8217;s 2025 global workplace survey of nearly 17,000 workers, only 14% wanted an explicitly corporate workplace experience, so the instinct isn&#8217;t wrong.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Offices aren&#8217;t the only ones reaching for the minibar. Luxury apartment buildings now sell concierge desks, housekeeping, and spas alongside square footage. Savills&#8217; Branded Residences 2025\/26 report expected the number of branded-residence schemes worldwide to rise from 764 in December 2024 to roughly 910 by the end of 2025, a 19% increase, with 1,747 schemes contracted through 2032. Fashion houses have gone the other way, opening caf\u00e9s and hotels as luxury expands from objects into experiences. Retail has followed a similar path, asking physical stores to justify a visit when a transaction no longer requires one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The office&#8217;s version of this shift has its own name in commercial real estate: resimercial design, which borrows the comfort cues of home and hospitality for the workplace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CBRE&#8217;s 2025 occupier survey in Australia found 77% of respondents considered improved amenities important enough to influence relocation decisions, and 65% named workplace experience a priority. JLL has described something similar internationally, extending workplace experience from \u201cstreet to seat,\u201d where arrival, food, service, amenities and the surrounding neighborhood all become part of what the office offers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The research behind it is a little less glamorous than the renderings suggest. CBRE&#8217;s 2026 benchmarking calls amenities \u201cenablers, not drivers.\u201d Food, kitchens, and parking do much of the actual work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Employees Hide in Meeting Rooms to Get Work Done<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Employees occupy meeting rooms alone when their main workspace does not give them enough privacy or quiet for focused work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gensler&#8217;s 2026 Global Workplace Survey, which polled 16,459 full-time office workers across 16 countries, found two-thirds of them \u201chacking\u201d their workplaces to compensate for shortcomings in the environments provided. The most common hack is also the most revealing: 65% said they use meeting rooms for individual focus work because quiet space isn&#8217;t available elsewhere, and 64% take calls in hallways for the same reason.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Picture the version of this that plays out in any given office around 2 pm. Someone stands at the glass wall of Room 4B for a beat too long, weighing whether anyone will ask why a room built for eight has one occupant and a laptop. They go in anyway. The door doesn&#8217;t quite latch. Nobody asks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This behavior predates the office resort. A longitudinal study led by Finnish workplace researcher Anna Kaarlela-Tuomaala followed employees as they moved from private rooms into an open-plan office and found speech privacy deteriorating, concentration difficulties and coping behaviors increasing, and self-rated performance loss attributable to noise doubling. Cognitively demanding work and phone calls were hit hardest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Office Privacy Matters More Than Noise Levels<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Office privacy is a stronger predictor of how workers feel about their acoustic environment than noise itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A 2025 study led by University of Sydney researchers Manuj Yadav and Jungsoo Kim surveyed 349 people across 28 open-plan offices and found that lack of privacy was a 25% stronger predictor of acoustic dissatisfaction than noise disturbance. Privacy gives temporary ownership of attention: a few square meters where a conversation stays yours, where concentration stops reading as an invitation to interrupt. Someone disappearing into a meeting room isn&#8217;t just escaping noise. They&#8217;re escaping availability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s part of why the home office proved stickier than anyone expected, even when the \u201coffice\u201d was a dining chair beside unopened post and a washing machine starting its spin cycle mid-call. A door closes. A conversation stays inside the room. Nobody assumes the moment before you finally solve something is an excellent time to ask about your weekend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gloria Mark&#8217;s research at the University of California, Irvine, put a number on the interruption: workers took an average of roughly 23 minutes and 15 seconds to return to the task they had left.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Adam Morgan, Bureau co-founder, puts it: \u201cIt takes 23 minutes to refocus after one interruption. Hotelification adds a wow factor, but it doesn&#8217;t help anyone focus or get work done. No saltwater spa or signature scent buys back that lost time. People coming in for deep work might need something quieter than a hotel lobby.\u201d<\/p>\n\n\n\n<div style=\"width:100%;max-width:1200px;margin:0 auto;background:#213741;border-radius:10px;box-shadow:0 8px 24px rgba(22,36,43,0.25);font-family:'Hanken Grotesk',Arial,sans-serif;display:flex;flex-wrap:wrap;align-items:stretch;overflow:hidden;\">\n\n  <div style=\"flex:1 1 380px;min-width:260px;padding:28px 24px 28px 40px;display:flex;flex-direction:column;justify-content:center;gap:10px;\">\n    <span style=\"display:inline-flex;align-items:center;gap:10px;font-family:'Space Mono',monospace;font-size:12px;letter-spacing:0.08em;text-transform:uppercase;color:#FFFD6D;opacity:1;transform:none;\">\n      <span style=\"width:8px;height:8px;background:#FFFD6D;display:inline-block;flex:none;\"><\/span>Customer story\n    <\/span>\n    <h2 style=\"font-family:'Oswald',Arial,sans-serif;font-weight:700;font-size:26px;line-height:1.1;letter-spacing:-0.02em;color:#F7F4E7;margin:0;opacity:1;transform:none;-webkit-text-fill-color:#F7F4E7;text-shadow:none;\">Booths quiet enough to help students focus<\/h2>\n    <p style=\"font-family:'Hanken Grotesk',Arial,sans-serif;font-size:14px;line-height:1.4;color:#C4C3C1;margin:0;max-width:68ch;opacity:1;transform:none;\">See how Alpha School used Bureau&#8217;s acoustic booths to give students a quiet space to learn, focus and take calls on campus.<\/p>\n    <a href=\"https:\/\/withbureau.com\/blog\/customer-stories\/alpha-school-acoustic-learning-booths\/\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;justify-content:center;gap:8px;margin-top:8px;padding:12px 22px;font-family:'Space Mono',monospace;font-size:13px;letter-spacing:0.08em;text-transform:uppercase;color:#213741;background:#FFFD6D;border:1px solid #FFFD6D;border-radius:6px;text-decoration:none;line-height:1;width:fit-content;opacity:1;transform:none;\">Read the story &rarr;<\/a>\n  <\/div>\n\n  <div style=\"flex:0 0 360px;min-width:160px;display:flex;align-items:center;justify-content:center;padding:4px;background:#213741;\">\n    <img decoding=\"async\" src=\"https:\/\/withbureau.com\/wp-content\/uploads\/2026\/05\/Tuesday-V2-cloud-RIGHT.avif\" alt=\"A Bureau Tuesday booth\" style=\"width:100%;height:auto;object-fit:contain;display:block;\" \/>\n  <\/div>\n\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Why a Hotel Lobby Is a Bad Place to Concentrate<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A hotel lobby is a lovely place to sit and a terrible place to think, because every quality that makes it feel alive works against concentration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hospitality is designed for lingering: open sightlines, ambient music, movement, conversation, the soft social presence that makes a space feel inhabited. Once the task shifts to deep work or a confidential call, those same qualities turn into distractions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch almost any hotel drama and the choreography is obvious. The White Lotus keeps its social theatre around the pool, bar, and restaurant. When a conversation turns consequential, the camera follows somebody somewhere more private. A guest moves from the theatre of arrival through the anonymity of a corridor to the temporary sovereignty of a room, and service stays available throughout even as access quietly changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The humblest piece of hotel technology explains this best. Hang a Do Not Disturb sign on a door, and an organization that anticipates your needs understands instantly that you need to be left alone. Three words change the rules around a few square meters of carpet, and nobody reads them as antisocial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The office resort still needs a hotel room to go with its lobby. Enclosed formats such as the <a href=\"https:\/\/withbureau.com\/\/caproducts\/one-plus\/\" data-type=\"link\" data-id=\"https:\/\/withbureau.com\/\/caproducts\/one-plus\/\">One+ Focus<\/a> booth and the <a href=\"https:\/\/withbureau.com\/\/caproducts\/team\/\" data-type=\"link\" data-id=\"https:\/\/withbureau.com\/\/caproducts\/team\/\">Team Meet <\/a>give attention somewhere to go once the lobby has done its job.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to Balance Amenities With Enclosed Focus Space<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hotels solved this with a room key. Offices need a slightly more complicated inventory: a single-occupant booth, roughly the footprint of a hotel bathroom, covers the confidential call and the twenty-minute deep-focus sprint. A larger enclosed room, seating two to four, handles the conversation that shouldn\u2019t happen in earshot of the espresso machine: a performance review, a client negotiation, a diagnosis delivered over the phone. The meeting room built for eight can finally be trusted to hold eight people, once smaller rooms exist to absorb everyone who\u2019s currently smuggling a laptop into it alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ratio is more relevant than any single amenity. Spending the budget on a saltwater spa while treating the phone booth as an afterthought is a strategy built for the property tour. The tenant lives with that trade-off long after the tour ends. The wellness room, the golf simulator, the artisanal diffuser: none of it has to go anywhere. It just can&#8217;t be the whole floor plan.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cNobody tours a building because of the phone booths. Six months later, the booth is the thing people book every day and the golf simulator is the thing they walk past. Get the room inventory right first, then spend whatever&#8217;s left on the lobby.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adam Morgan, Bureau co-founder<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Privacy Is the Amenity That Lasts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The lasting luxury of a hotel has never been the lobby. It is the room.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For all its theatre, the great luxury of a hotel has always been privacy: for a while, the room is yours. You decide when to open the curtains, answer the door, order something, disappear, reappear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A little sovereignty, with the company&#8217;s compliments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/withbureau.com\/ca\/shop\/\" data-type=\"page\" data-id=\"3488\">Explore Bureau\u2019s Range of Soundproof Pods <\/a>or book a visit to one of our <a href=\"https:\/\/withbureau.com\/ca\/showrooms\/\" data-type=\"page\" data-id=\"1920\">showrooms<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Frequently asked questions<\/h3>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1785263344357\"><strong class=\"schema-faq-question\"><strong>What is office hotelification?<\/strong><\/strong> <p class=\"schema-faq-answer\">Office hotelification is the adoption of hospitality-inspired design, services and amenities in the workplace. It can include lounge-style spaces, caf\u00e9s, wellness rooms, concierge services, softer interiors and more carefully designed arrival experiences intended to make the office feel closer to a hotel or private club.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1785263390999\"><strong class=\"schema-faq-question\"><strong>Does hotelification actually make offices better?<\/strong><\/strong> <p class=\"schema-faq-answer\">Hotelification can improve the experience of arriving, meeting and spending time at the office. Amenities alone, however, do not meet the requirements of focused work. CBRE&#8217;s 2026 benchmarking describes amenities as enablers rather than drivers, and research on workplace behavior, acoustics and interruption suggests effective office design also needs enclosed spaces where employees can concentrate, make confidential calls and temporarily control their availability.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1785263427573\"><strong class=\"schema-faq-question\">Why is office privacy important for focus?<\/strong> <p class=\"schema-faq-answer\">Office privacy gives employees greater control over interruption, speech and availability. A 2025 study led by University of Sydney researchers Manuj Yadav and Jungsoo Kim found lack of privacy was a 25% stronger predictor of acoustic dissatisfaction than noise disturbance, while Gloria Mark&#8217;s research at the University of California, Irvine, found workers took roughly 23 minutes and 15 seconds to return to a task after an interruption.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1785362327345\"><strong class=\"schema-faq-question\"><strong>How do you create privacy in an open-plan office?<\/strong><\/strong> <p class=\"schema-faq-answer\">Privacy in an open-plan office comes from enclosure rather than from quieter background noise alone. Practical options include single-person booths for confidential calls and focus work, small enclosed rooms seating two to four for sensitive conversations, and enough of both that meeting rooms are no longer used for individual work. Acoustic performance matters as much as the enclosure itself, which is why sound insulation ratings such as ISO 23351-1 are worth checking before specifying.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1785362355728\"><strong class=\"schema-faq-question\">Why do employees use meeting rooms for individual work?<\/strong> <p class=\"schema-faq-answer\">Employees use meeting rooms alone when their main workspace does not provide enough privacy or quiet for focused work. Gensler&#8217;s 2026 Global Workplace Survey of 16,459 office workers across 16 countries found that 65% use meeting rooms for individual focus work because quiet space isn&#8217;t available elsewhere, and 64% take calls in hallways for the same reason.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1788297064412\"><strong class=\"schema-faq-question\">What office design trends matter most in 2026?<\/strong> <p class=\"schema-faq-answer\">Hospitality-led design, workplace experience and wellness remain prominent office design trends in 2026, alongside resimercial design that borrows comfort cues from the home. Research also points toward a more functional priority: giving employees greater choice over where and how they work, including access to enclosed focus rooms, private spaces and appropriately sized meeting rooms. The strongest workplaces combine the social experience of the hotel lobby with the privacy of the hotel room.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hotelification is one of the defining office design trends of 2026, with workplaces borrowing wellness amenities and service models from hospitality. Yet Gensler found 65% of workers use meeting rooms alone just to concentrate. The lobby still needs a room to go with it.<\/p>\n","protected":false},"author":29,"featured_media":22543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[466,146],"tags":[],"class_list":["post-22536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deskside-ca","category-new"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why People Leave the Office to Think | Bureau<\/title>\n<meta name=\"description\" content=\"Car lunches, stairwell calls, coffee-shop focus. Why the modern office is a great place to be present and a bad place to think, and where people go instead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/withbureau.com\/ca\/blog\/deskside-ca\/office-hotelification\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why People Leave the Office to Think | Bureau\" \/>\n<meta name=\"twitter:description\" content=\"Car lunches, stairwell calls, coffee-shop focus. Why the modern office is a great place to be present and a bad place to think, and where people go instead.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Harris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/withbureau.com\\\/ca\\\/blog\\\/deskside-ca\\\/office-hotelification\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/withbureau.com\\\/ca\\\/blog\\\/deskside-ca\\\/office-hotelification\\\/\"},\"author\":{\"name\":\"Josh Harris\",\"@id\":\"https:\\\/\\\/withbureau.com\\\/ca\\\/#\\\/schema\\\/person\\\/bdc1c7cc82e4e440c189cff509a9156c\"},\"headline\":\"Office Design Trends 2026: The Office Becomes a Resort. 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